Feltrinelli Ricordi Mediastore
Location
Milan
Consistency
Intended use
Restructuring and renewal of the image of a store
The focal element of the store's spatial organization is the ceiling installation of a very large ocarina, consisting of a structure in aluminum ribs covered in metal mesh, suitable for containing technical air conditioning systems, as well as loudspeakers for the diffusion of music and videos in the room.
The assignment involves the restructuring, with a strong renewal of the image, of an existing store. The focal element of the store’s spatial organization is the ceiling installation of a very large ocarina, consisting of a structure in aluminum ribs covered in metal mesh, suitable for containing technical air conditioning systems, as well as loudspeakers for the diffusion of music and videos in the room.
The general configuration of the building system is inspired by that of the decks of a ship with industrial parquet flooring and railings of essential shape.
The shop is organized on three levels connected by a straight staircase with a long central landing for the three levels and in addition a freight elevator for the transport of materials and people, built diagonally. The pillars are covered with anodized aluminum panels which, in addition to adapting better to the general furnishings, allow the creation of specific listening points in suitable recesses. The project also involved the design of the display units by envisaging that they were extendable as well as movable by means of brakeable wheels.
